Detectivemarketing.com

Be the future

Published by on november 20, 2018

Be the future.
Allison Johnson, Quote from speech at Sime. Legendary former VP World Marketing Communications at Apple.

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Money is outdated (as currency).

Published by on november 17, 2018

Money is outdated (as currency).

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Two Chinese press clips for Sharkonomics (biting into Apple and Ikea)

Published by on november 7, 2018

鯊魚經濟學》:把弱點外包,是IKEA維持優勢的秘訣 / Outsourcing weaknesses is the secret of IKEA’s advantage
The News Lens (Google translation)
《鯊魚經濟學》:如何「一口接一口」地攻擊蘋果?/ How to attack Apple in one bite?
The News Lens (Google translation)
Press clips is for the Sharkonomics edition in Complex Chinese that is available in Taiwan, Hong Kong.
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Shark attack: Russians going meme crazy over IKEA’s big plush sharks

Published by on november 5, 2018

Russian shark attack at IKEA? Well I do hope this sweet story inspire them to translate Sharkonomics:
Shark attack: Russians going meme crazy over IKEA’s big plush sharks.
RT Business News (3 Nov, 2018).
Thanks to Sammy Hadaya.
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If it ain’t broke, break it!

Published by on november 1, 2018

If it ain’t broke, break it!
Inc.com

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Top 10 most popular posts – Updated: 30 October 2018

Published by on oktober 30, 2018

1. Time for 100 million Ikea family members to travel home to SVEA

2. Lucire.com: The fall of the influencer

3. 260.000 book lovers at the Frankfurter Book Fair

4. Video interview from CEBIT!

5. Opening Keynote at CEBIT and book launch of Sharkonomics’ German edition

6. Can AI save the planet from humans?

7. Video submission to call for speakers at CES

8. Bite into this: Sharkonomics’ Top 10 digital tips

9. Video submission to my TEDx Speaker Nomination

10. Flow is expanding time

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Time for 100 million Ikea family members to travel home to SVEA

Published by on oktober 22, 2018

When Älmhult changes its name to Kamprad.

The town of Älmhult had not been the same without its Ikea. To name a small street or avenue after Ingvar Kamprad (the founder of Ikea) is worth little more than a used Billy shelf when it comes to honouring such a big legend. That’s why we think it’s a good idea to give the city a name that commemorates how he has furnished the world since 1943!

Time for Ikeas fans to travel to SVEA
Invite all 100 million members of the Ikea family to Kamprad. Design and sell a tent for 19 SEK, which can only be purchased at Ikea in Kamprad and name the tent after SVEA. The municipality could offer some land to camp on during Kamprad’s annual camping month of July and sell the Municipality´s brand.
Media would of course love it and what the tent would look like is of course as obvious as Ikea’s original logotype – a Swedish blue-and-yellow flag, which will welcome everyone to get in to the tent and sleep well – as well as ever in SVEA.

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A trendspotting lecture on Customer´s Insight & Futures

Published by on oktober 20, 2018

Next week I will hold a trendspotting lecture on Customer`s Insight & Futures. There will be  two full-featured programs with speakers from C More, HSB, Avanza, ICA, DHL etc.

There are still some tickets left for fast movers at Insightevents: Future Customer Service & Contact Center 23-24 October.

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Lucire.com: The fall of the influencer

Published by on oktober 16, 2018

The fall of the influencer.
Lucire.com

Thanks Jack Yan and Portia Gascoigne this is the best post I ever read on Lucire and by fare the most spot on, regarding the social media evolution. Love the point and the term ‘fake news’vs “fake lives”.

 

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260.000 book lovers at the Frankfurter Book Fair

Published by on oktober 12, 2018

Walking with 260.000 book lovers at the Frankfurter Book Fair. Really great to meet people how have the passion for books.

My German Sharkonomics Dream Team Gregory, Claudia and Nadine (missing from picture) from Midas Verlag AG at the Frankfurter Book Fair.

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