Airbnb launches its new animal travel 18 nov, with the super band KISS. They played in a shark cage with Great White Sharks as an audience in Australia.
Its fantastic that the digital shark, Airbnb is arranging this concert.
We see it as an opening concert for the 19 nov book launch of ”Sharkonomics 2” (Airbnb is one of the shark cases in the book).
We got an audience of 160 hungry business people in Stockholm (but there is still room for some more sharks to attend asap).
It’s amazing that Marshall Goldsmith has recommended my book, “Sharkonomics 2” in his “Life is Good” Newsletter! Under the heading ”Books I Love”. I Also love the fact that he shared and caused my book to swim to his 2 million fans around the world! Thanks for great friendship Marshall.
Our brains expand with music.
My interpretation of the science lecture at Brain and culture symposium at Kaolinska 11 October, 2019.
October 17th in Stockholm is great speakers as Hélène Barnekow, Helena Martini, John Mellkvist, Caroline Farberger and moderator Francesca O’Brien Apelgren on stage.
Check out Tendensdagen: One of Scandinavia’s most eminent marketing conferences (fully booked but ask for tickets to buy).
Read my next book Sharkonomics 2 before the book is released.
Free download: Sharkonomics 2 / Book Sample (PDF).
With digitalization, business is now as competitive as nature, where everyone is on the menu. There are no longer limitations in terms of countries, markets or segments. Digital sharks such as Amazon and Alibaba are moving across the globe towards anything that they can feed on. This increases the need for management to update itself in both attacking and defensive moves. In the book Sharkonomics 2, Stefan Engeseth shows how companies can create success through lessons learned from sharks.
Welcome to the book release the 19 November
Building on the success of the first edition of Sharkonomics (2012), this expanded and updated edition provides an inspiring perspective on competing in business and how companies of any size can create a presence for themselves in their market.
Soon will Sharkonomics 2 be available for ebook download.