Today’s profitability is the danger for the future

Published by on juli 28, 2014

Today’s profitability is the danger for the future.
Vice President Ulf Peters,


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Watch Tom Asacker: Why TED Talks Don’t Change People’s Behaviors

Published by on juli 25, 2014

Tom is that kind of speaker that takes control over the audiences mind, by telling a story so strong that we cant stop listen.

Watch Tom Asacker: Why TED Talks Don’t Change People’s Behaviors.

We all become the stories we tell ourselves.
Tom Asacker at TEDxCambridge 2014

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Watch the Look Up video to get more out of summer than social media can offer

Published by on juli 21, 2014

Social media has for many become the new addiction. It’s perhaps time to reflect and take a break from it, to be abel to enjoy summer time.

Watch Look Up video and then walk out into a offline summer and enjoy live. There is a parody on this video called Look Down for does that will enjoy a online summer more.

Thanks to Micke Darmell for sharing this video on his blog.

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No responses yet : Connecting the world of graphic design with Guy Kawasaki- new & fun startup

Published by on juli 16, 2014

Guy Kawasaki is one of the master minds that makes the Internet more fun and sharable, for me he is one of the contributions that build and create the culture of the Internet by supporting the right i initiative, which Canva is. Guy is a part of this startup which let us use and connect with each other by graphic design and over one million photos by Canva.

Canva makes it easy to work with others, letting you share and edit your designs with family, friends and coworkers.

Watch this video to get a snapshot of Canva

I believe that the success of Canva is it’s balance between fun and sharability. The more they master to get our needs for social connections the easier they can become even more successful than today’s traditional social media- but then they need to make us feel like kids in a playground.

This startup is based in Australia, I have only been there one day but even on that short time I got to understand why they have a so strong culture of entrepreneurship in the Internet. One strong reason is that it’s to far to ship goods (too expensive), but online is the perfect platform to ship talent global with no costs. I believe we will see a lot more creative solutions from down under to be shared with the rest of the world, specially if they can attract master minds as Guy Kawasaki to make it grow.

If you like to be a part of their dream team, they are hiring talents as we speak.

The way Canva mix co-creation with consumer power feels like a strong case that should have been part of my ONE book.

Thanks to Guy Kawasaki for sharing this with me so I can share it with you.

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No responses yet One brand that can change lives

Published by on juli 10, 2014

Last week in London I found this amazing brand; One Difference. The idea started in a pub and has grown into an interesting model of how corporations could be connected to the world we live in.
I think they are a modern version in how today’s corporations could tap into responsibility for mother earth. Still, for most old school business it is as logical as walking on water.
The One Foundation and many other of their projects make sense in a way that we all can walk with their mission to find solutions to bring water to those who need it.

Here’s a video explaining more about the ONE way to their solution. My ONE book feels strongly connected to this amazing brand and vision.

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Top 10 most popular posts – Updated: 9 July 2014

Published by on juli 9, 2014

1. An idea that can make LinkedIn the biggest company in the world
2. Watch one of the funniest sport match ever
3. Can a computer win the EU election?
4. A shark as a Guest Professor
5. Magic obsession with National Geographic photographer Paul Nicklen
6. Call to action: Find my viral idol
7. Why woman can rule Internet
8. Great white shark are swimming to Sweden
9. ReebokONE makes sport grassroots grow
10. Defend your market

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Most theories are a shortcut to paradise, but leads to hell

Published by on juli 7, 2014

Most theories are a shortcut to paradise, but leads to hell.

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Creativity is our relationship with the contemporary time, the spark of this meeting creates the future

Published by on juli 1, 2014

Alex KrauseCreativity is our relationship with the contemporary time, the spark of this meeting creates the future.
Alex Krause
Consultant at The London Speaker Bureau

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A shark as a Guest Professor

Published by on juni 24, 2014

Never before has a shark been a professor. Therefor, rumors spread faster than an email when our Stefan visited Prague recently.

He shared his knowledge about how to use shark attack techniques with MBA students in Marketing Management at the University of New York in Prague. ”It was an honor”, Stefan says. The rumors in Prague’s business community spread quickly. This is the first time a shark is a professor (and probably the first time ever in the world another spice acts as a professor).

Creative and hungry students swam like sharks
The students did create attack and defense strategies for various companies. The rumor of the shark approach had reached several companies that quickly signed up as test cases. Students are more open to innovative thinking than companies that tends to have their hands full with their daily business.
By grouping up the participating students and companies we could achieve a mix of knowledge and experience that created some very creative results. The companies that were part of the workshop offered a job opening to the students with the most creative solutions on the spot.
More companies are lining up to come and hear about the ideas that can come to life when the hungry sharks and swimming guest professor put their sharp minds together.

Unique brands swim longer
Czech companies work hard to maintain their local uniqueness. It is a crucial competitive advantage when you compete with global giants. This is particularly relevant for companies wanting to increase their exports as there is a risk that the company’s identity becomes more global than unique. Specially in a time when companies often change owners.

Kotler is the man, Stefan is the shark
Three books were on the reading list, Sharkonomics and ONE by our Stefan and Marketing Management of legendary Philip Kotler. Students came from all over the world and worked for companies such as DHL, Hyundai and others for banks, accounting firms , and within e-commerce and recruitment.

The question is; ”Where does your company want to swim?” Find and by diving into the book Sharkonomics.

Guest Professor praise from University of New York in Prague:

Stefan Engeseth provided two weekends of dynamic lectures, brainstorming, and inspiration to our diverse group of MBA students in Prague as Guest Professor in Marketing Management. Beyond the classroom, Stefan was able to develop multiple connections and strategic partnerships in just a matter of days which he then incorporated into his second weekend at the University. Students were able to then apply their marketing skills directly to these visiting clients and to develop new ideas which are currently being explored. Thank you, Stefan, for sharing your charisma, energy, and experiences in such a real way with us!
Aaron Johnson, Ph.D., CFA
Graduate Business Programs Manager
University of New York in Prague

Thanks to University of New York in Prague for having the first professor in the world from another spice.
Thanks to the sharks for letting me represent their knowledge.
Thanks to the students for making Czech companies swim more globally.

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Mind the dots gap

Published by on juni 22, 2014

Mind the dots gap

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