Successful agencies need to be in a constant attack mode. We have a lot to learn from sharks and Stefan Engeseth is a perfect guide for that. Just jump into the water with Sharkonomics, it’ll pay off.
Eka Ruola, CEO & ECD, hasan & partners
Kiitos means thanks in Finnish. I had the honor to hold two customized Sharkonomics lectures in Finland this week. The first lecture I held was for the The Finnish Marketing Association on the topic of print and social media relations. The theme of my Sharkonomic lecture: How to attack market leaders and kill competition with print. It was great to see that the audience attended the lecture wearing shirts with shark print. Besides that, the feedback from the audience and organizers was great.
The Sharkonomics lecture is easy to customize to different fields of topics. Agencies around the world sems to like to swim with the knowledge of sharks.
I had the pleasure to held that lecture for Finland’s best agency hasan & partners, for their employes and clients. Often agencies has a hidden creative potential that can be set free with inspiration from natures way of moving business. This agency has a great potential to swim more global than Nokia does today.
They work with an interesting challenger brands in the mobile field, called Jolla (a cool Sharkonomics Finnish brand). It is Interesting to see how they in an creative way include the consumers in their product by combing two mobiles into ONE.
Back in 2006 I and some friends created an fantasy mobile for Nokia with the aim to make one mobile into two. With help from hasan & partners, Jolla has the potential to make their solution swim global and not only be a fantasy.
1. Cannibalism in the the shark and business world
2. Tablet War Week: Will look small if Facebook jumps in the water
3. Will Iron Maiden sing to the Sharkonomics hit?
4. Loyal is so last year
5. Vikings on fire?
6. Beyond the suggestion box – increase creativity in your business
7. Why Microsoft was forced to improve its defense skills
8. How Sir Tim Berners-Lee invented the World Wide Web by cracking the code: Not invented here!
9. Exclusive interview: Petter Stordalen – Undisputed Champion of the Nordic hotel market and a self-made billionaire!
10. Why trendspotters should play table tennis
Tetra Pak is a company based on an idea that doesn’t work.
Sven Andren, Idea Management, Tetra Pak
Holding a lecture at Tolpagorni today for product managers. Interesting since Swedes are so innovative in history.
I love to here what they have to say about tomorrow today?
Many tech companies are starting out in the BtoC (business to consumer) field and later on move on to BtoB (business to business). The transformation comes natural. The companies grow and focus their target groups according to their long-term market strategies.
There is however a danger here. Since it is always easier and safer to talk to people with your own background, they have a tendency to focus on high tech groups (“Geeks”). The geeks might be very sophisticated technology-wise, but they are a relatively small market segment. Thus, in my opinion, the tech companies often make moves in directions that turn out to be blind alleys for their brand and corporate development and expansion.
Let’s take an example: If Audi would move into BtoG, every Audi owner would know the German language and have the skills to start working as an engineer in the Audi factory.
Car manufacturers know that blind alleys are good for parking cars, not brands, and that geeks are the best in the world for inspiring and developing technology, but not as the only target group on the market.
I have to admit that Coca-Cola is a stronger brand than Detective Marketing, but now are they tapping into our graphic flavor (source: Resume).
PS We love humble flavors.