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KOTLER, Engeseth + 88 = PUBLIC +20 million

Published by on november 8, 2021

Professor Philip Kotler is a legend who started The World Marketing Summit, which is broadcast in 101 countries with +20 million in the audience. Stefan Engeseth is one of the speakers and he lectures on Sharkonomics.

Philip Kotler, often referred to as the father of modern marketing, started the WMS (The World Marketing Summit) event, which is broadcast live for 48 hours globally. This year, they have expanded their digital platform to a Netflix-version to reach the maximum people. For Stefan, it was a great honor to be able to lecture with his role model Philip Kotler. The stage was filled with 90 eminent lecturers and heads of state from around the world, such as Berkeley, Wharton, London Business School, Google, Facebook, Nissan, PepsiCo, BNP Paribas, Microsoft, DDB and Unilever.

WMS 2021 is the world biggest online summit
The audience, which figures around +20 million, is impressive and it is a world class event. The most important thing, however, is not the number in the audience, but to be able to contribute with knowledge, and inspiration, that leads to a better world.

More information about WMS.

Update: 16 November. 41,2 million views (will be more…).

Why JOY can be a big part of the solution

Published by on november 2, 2021

“…the digital age, it is easy to forget that old-fashioned human desire is as essential to achieving business goals as ever.” Recommend reading this great article “Making Joy a Priority at Work” by Alex Liu in Harvard Business Review.
Thanks to Kristina Havik.

knowledge is the understanding of what you don’t know

Published by on oktober 28, 2021

knowledge is the understanding of what you don’t know.

Carolina Klüft: 90% of the result comes from play

Published by on september 14, 2021

Carolina: “90% of my success is due to play and joy.” An interview filled with insights and inspiration in order to increase playfulness and results.

The success, joy and energy of Carolina’s career is legendary. Not everyone saw the connection between playfulness (playing Yahtzee, dancing etc.) and the ability to perform gold in the Olympics. The critics claimed that she did not take the sport seriously – but unlike the critics, she had to stand at the top of the winners podium.

Was your focus to win?
If I’m just my achievement, win or loss, it can easily become a deadlock in the competition. Playfulness made me relax between my performances.

When did play take place in sports?
When we played at home, competition elements grew into the play. A mattress in the garden was allowed to be a prop in the high jump play. For me, there was no difference between play and sports.

Was play important for your results?
Yes, it was absolutely crucial I would say! When I started competing with adults, I was afraid that I would have to adapt and start taking sports too seriously, but I quickly understood that it takes energy to be someone other than who you are.

A boss of mine once said: Here we do not have fun, here we work! What do you think of that attitude?
To be playful is to be serious. It is important to give energy to play to find solutions that move forward towards results.

Have you learned from the body to the skull?
Yes, the body and skull create a positive loop of learning that playfulness enhances and strengthens.

What are your driving forces?
1: Have fun. 2: Do my best…give 100%. 3: Learn new things.

An interview with Carolina Klüft fulfills all three points.

How can you as an individual/team/company/organization increase 90% of the result through play?
How can you increase the speed between skull/leadership and body/organization?

I’m joining the IKEA Festival

Published by on september 9, 2021

Through play we connect, create, recharge, escape and explore. It’s a basic human need – and a human right. Playing is for all of us – across generations, across borders – and for some, it’s even a key part of their job. 16 September I’m joining the IKEA Festival together with Generation Pep Operations manager and Olympic gold medalist Carolina Klüft, Play activist Soledad Piñero Misa and Magnus Thuvesson from IKEA to discuss the importance of play. @IKEA #IKEAFestival

Top 10 most popular posts. Updated: 7 September 2021

Published by on september 7, 2021

1. Play vs. Business

2. An open letter to Jeff Bezos, Please buy the Amazon rainforest!

3. +$2 million in increased sales after a workshop

4. An interview about innovation and intrapreneurship with Daniel Alexus, Founder & Head of Ericsson ONE

5. VIDEO: My TEDxWomen Talk

6. Solving the future of AI live at a keynote for AIM North Symposium

7. It was amazing to hold a workshop yesterday at Innovationsledarna!

8. WHEN job recruitment is done like a talent show, places like Harvard will transform into a museum

9. Watch our IKEA fashion prediction walk out of the closet

10. Public record at Sharkonomics webinar for AmCham

Play vs. Business

Published by on september 2, 2021

We don’t stop playing because we grow old; we grow old because we stop playing.
George Bernard Shaw

Startups that aren’t playing will not grow old.
Stefan Engeseth

An audience that is hungry and alert in the morning is worth its weight in gold

Published by on augusti 9, 2021

An audience that is hungry and alert in the morning is worth its weight in gold. Rotary offers just that type of audience… every time:

A fantastic lecture by Stefan Engeseth.
Eva Klevås, Past President, Rotary Western harbour

If nothing is New under the sun. Then creative people are living above the sun

Published by on juli 26, 2021

If nothing is New under the sun. Then creative people are living above the sun.

+$2 million in increased sales after a workshop

Published by on juni 22, 2021

Twice in a row, The Sharkonomics Workshop gave +$2 million in increased sales to our customer.
Sometimes the result is so good that you wonder if it’s true, but it is.
Customers often mention Sharkonomics strategies as an explanation for how they increased speed and released energy.
We can’t guarantee that the results had to do with the workshops.
However, we can guarantee that a Sharkonomics workshop will increase the speed.
How fast do you want to develop?

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