Back in 2014, Jack Yan, publisher of the fashion magazine Lucire and I wrote a press release: Ikea will move into fashion next. It went viral globally, with up to five articles a day, in magazines & newspapers including The Guardian and The Daily Mirror.
Now in 2020, Ikea is moving clothing out of its closet. It’s amazing, fun, and cool to see how Ikea is moving. Since fashion brands such as Zara and H&M are moving into furniture, it is necessary to stay modern and relevant.
The potential of dressing up over 100 million Ikea family members has the potential to be bigger than many fashion brands today.
Ikea has collaborated with Wieden-Kennedy Tokyo to dress up. The look is traditional Ikea style…
The Ikea fashion move creates headlines around the world:
From wardrobe solutions to wardrobe options, the EFTERTRÄDA Collection is here. Ikea.com/jp
From flat-pack to fashion: Ikea enters the streetwear game. Creativereview.co.uk
Ikea Japan launches its first collection starring the iconic logo. Itsnicethat.com
Från möbler till streetwear – Ikea släpper klädkollektion. Resume.se
Update: 26 August. Press clip: “As predicted in Lucire six years ago: Ikea moves into fashion.” Lucire.com
I believe the result of this workshop proves that we can change when we don’t have a choice.
I believe we can save the planet if we learn from this workshop.
I believe in you and Greta Thunberg.
Recently I had the honor of holding a keynote/workshop for AmCham (American Chamber of Commerce in Sweden) I felt privileged to have nearly 100 people attend from Mastercard, Spotify, Klarna, Pfizer, KPMG, Ericsson, Autoliv, Getinge, Hitachi, and others watching from Germany, Mexico and the United States etc.
Stefan, thank you for a thought-provoking session on Sharkonomics.
Managing Director, Peter Dahlen, American Chamber of Commerce in Sweden
What I found most interesting, was that there were so many more questions than at a normal lecture. It seems that many dared to ask more challenging questions, since they were not seen in person. Many of the questions were about how to move from weakness to strength, and attack stronger in both disciplines – My guess is that, the quarantine is giving many time to self reflect. Hopefully my shark answers will get them moving forward, and have them taking action with the inspiration of Sharkonomics.
Some of the sharpest questions:
How can businesses find new waters to fish in during the pandemic?
Where do you see blindspots while swimming with sharks like Amazon and Apple? How do you analyze and find these blindspots?
What’s your best recommendation on how to compete in e-commerce with tha digital shark Amazon?
Great questions move minds just like the Great White Shark.
I feel humble to represent the knowledge developed by sharks over 420 miljon of years.
Specially thanks to AmCham, United Spaces and Four PR.
It is an honor to be a part of The China Speaker Bureau… It feels amazing!!.. I have always been fascinated by the Chinese culture and how fast their business is developing.
My book Sharkonomics is selling really well in China, both in Simplified Chinese, and in Complex Chinese (the forth edition will soon be swimming out in China).
I look forward to lecturing and inspiring the Chinese business world in both attack, and defense with Sharkonomics.
It’s an honor to be a part of the Swedish the new and innovative speaker bureau Snackare.
I am looking forward to “swimming” with Snackare in topics as Sharkonomics when speaking of keynote speeches, lectures, workshops etc.
It’s an honor to hold this Keynote Speech on Thursday, May 7 for AmCham (American Chamber of Commerce in Sweden). It will be a live webinar Swedish time 12:00 13:00 and you are free to join. Topic: Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters. Read more and register here.
