Back in 2014, Jack Yan, publisher of the fashion magazine Lucire and I wrote a press release: Ikea will move into fashion next. It went viral globally, with up to five articles a day, in magazines & newspapers including The Guardian and The Daily Mirror.
Now in 2020, Ikea is moving clothing out of its closet. It’s amazing, fun, and cool to see how Ikea is moving. Since fashion brands such as Zara and H&M are moving into furniture, it is necessary to stay modern and relevant.
The potential of dressing up over 100 million Ikea family members has the potential to be bigger than many fashion brands today.
Ikea has collaborated with Wieden-Kennedy Tokyo to dress up. The look is traditional Ikea style…
The Ikea fashion move creates headlines around the world:
From wardrobe solutions to wardrobe options, the EFTERTRÄDA Collection is here. Ikea.com/jp
From flat-pack to fashion: Ikea enters the streetwear game. Creativereview.co.uk
Ikea Japan launches its first collection starring the iconic logo. Itsnicethat.com
Från möbler till streetwear – Ikea släpper klädkollektion. Resume.se
Update: 26 August. Press clip: “As predicted in Lucire six years ago: Ikea moves into fashion.” Lucire.com