Merry Christmas & Happy New Year. See you 2014.

Like the passion behind the brand Alpinestars.com: A brand that will drive and move trends. They move under the surface of fashion.

Creativity and passion is what Alexa Meade shares with us in here excellent speech.
This speech quote sounds like a shark but innovation is about breaking the surface and bite into change:

See what’s below the surface, hiding in the shadows, and recognize that there can be more there than meets the eye.

Watch Alexa Meade paint the evolution of innovation on the body of Ted.com.

In 2014, says our trend spotting that ordinary fashion retailers will offer superhero clothes.

Sound too extreme? Already this year, the 24th, will a red-dressed superhero show up with magical powers that makes everyone to be kind.

Create super trend in three steps:
In deep water are trends moving on an unthinkable level: A wave of movies with superheroes starring such movie Kick -Ass shows how ordinary people dress as superheroes and fight crime.

The next level is possible: In the U.S., thousands of people dressed in home made costumes and patrolling the streets as superheroes (not always to the delight of the police).

The visible level: The fashion industry has always captured the extreme and translated it into commercially marketable products for example from punk to hair coloring. Soon, chains like H&M can offer clothes that symbolize superpowers. Actually these trend already exist in the form of tight workout clothes, ski wear and professional uniforms. The demand is super strong because who does not want to feel like a superhero?

What costume would you choose?
Who believe in Santa Claus without the dress ?
What trends can you create in 2014 ? Describe the three levels ?

1. Have you flown with Budweiser Airlines?
2. Strength is a weakness, if not used as a strength
3. LinkedIn: For seriously old people!
4. Cannibalism in the the shark and business world
5. Will Iron Maiden sing to the Sharkonomics hit?
6. From BtoC to BtoB into BtoG(EEK)
7. Relationship currency converts social skills into cash
8. Why woman can rule Internet
9. How Sir Tim Berners-Lee invented the World Wide Web by cracking the code: Not invented here!
10. Does love sell more than sex?

This is a screen dump picture from the viral success commercial with Kobe Bryant and my loved Great White Shark.

Watch Kobe Bryant + Lionel Messi + Great White Shark = over 104 miljon YouTube views for Turkish Airlines commercial (Resume).

Turkish Airlines has the good taste to see the knowledge in sharks:

It’s brilliant – to serve the result of millions years of shark evolution for business. Sharkonomics develops one’s instincts and loads of highly impulsive acts – but only for those who read the book.
Gisle Dueland, Marketing Manager, Turkish Airlines

I am happy to be amongst the great speakers at Talarforum and believe that they have the right experience to bring Sharkonomics to new clients and larger audiences.

Check out Tom Asacker new book The business of belief.

The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.
Amazon.com

Tom is a big thinker and speaker that I hope we could get over to Sweden to hold his speeches to inspire more belief in business.

1. Relationship currency converts social skills into cash
2. LinkedIn: For seriously old people!
3. Why woman can rule Internet
4. Cannibalism in the the shark and business world
5. Will Iron Maiden sing to the Sharkonomics hit?
6. From BtoC to BtoB into BtoG(EEK)
7. Tablet War Week: Will look small if Facebook jumps in the water
8. Does love sell more than sex?
9. How Sir Tim Berners-Lee invented the World Wide Web by cracking the code: Not invented here!
10. Defend your market

Its just next evolution
Fabrice Grinda
Speech quote in the topic of trends at SIME conference, 2013.