Nespresso is innovating the coffee market. In this quite amazing viral commercial they are using actors as George Clooney. Their goal is to get consumers to involve their friends in spreading the world on Facebook. There is only a small problem with Nespresso innovating the coffee market, they forgot to put caffeine in the coffee. I can drink 10 gallons of their strongest coffee and still go directly to bed and fall a sleep. This is a mayor mistake. Why? People drink coffee to stay awake, the taste is only a part of the experience. So heres is my idea for Nespresso: Listen to consumers complains about this and then improve your product, then they will spread the word without George Clooney.