Its trendy to talk about Nation branding but know ones talks about that the big picture is global. The Japan National Tourist Organization are now having a campaign:

“YOKOSO” means “Welcome” Visitjapan.jp

I don’t think they said YOKOSO when Greenpeace got onboard on the Japanese Whaling Ship: Check out al the photos in this article:

“Japanese Whaling Ship rams Greenpeace vessel in Southern Whale Sanctuary” Indymedia.org.uk

I would say that it going to cost Japan 1 million tourist for every Whale they kill – YOKOSO to nation branding.

Eco-Crime Watch (read the list and get reward when you report)
$25,000 Antarctica – Japanese Whalers