Which do we choose? The answer is seen everyday in the subway.
Our survival instinct tells us to save energy, which is why most people take the escalator. Why? Our survival mechanisms in the brain makes us priority to save energy. The reason is simply our instinct tells us there could be an tiger waiting for us when we arrive at the next floor and then we need the energy to out run.
Watch this fun Youtube video “Piano stairs” that taps into our survival instinct so good that it is top ranked at virtual video chart. Today it has over 7 million views and are increasing with over 1 million views a week!
Our brains don’t want to think if they don’t have to. The brain already consumes 20% of the body’s energy and it doesn’t want to waste energy evaluating something new.
Martin Ingvar, Professor of Medicine and Cognitive Neurophysiology, Karolinska Hospital
More people would take in advertising if it helped them on the stairs of life. Volkswagen’s advertising is based on taking part of people’s lives by adding entertaining value. It is witty but still it’s based on people’s behavior. If more content on social media was based on our behavior it would spread faster. Check out al videos on Thefuntheory.com. I don’t think this videos will sell more cars today but it will give the Volkswagen brand an creative image so they can sell more and different cars in the future.