Today’s advertising budgets may seem like big money, but it’s all chump change compared to the money that moves at every level of the chain of consumption. Unfortunately, doing business today can often resemble working with countless islands with no connection to the mainland. This is where advertising has a role to play.
Broadening the definition of advertising will create greater resources both for others and the ad industry itself. In the digital world, you never waste half your advertising budget.
Life today is digital.
Alan Rosenfeld, BusinessDevelopment Manager, Apple