I am trying to live by m rule 7 days a week. “Passion with out Mondays.” Passion and business is ONE thing for me. There are companies using the word passion: Brussels Airlines claim to be ”passionate about you”. But why did I not feel the passion as a consumer? Probably for it was an only word.
Nudie Foods in Australia has integrated the customer into the company to such an extent that the boundary between company and customer has become less important than sharing a passion for doing something different and meaningful together. The magnetism between the two keeps the passion alive. That means more than words flying in the air. I don’t like it. I love it.
What means passion in business for you?
Read Tom Asacker, passion-post “On passion and compassion.”