Electrolux reached 100 million people with Vac from the Sea project
Apparently Walk the talk can also be done on water. In Vac from the Sea project Electrolux walks on water – in the sense that they have recycled plastics from the sea. By doing so they reached 100 million people, I believe that many brands could learn walking on water from this project.
Watch their video – their goal is not only to reach people but also to get them involved. They developed a number of tools for spreading the word.
I believe this project can give their brand good karma.