The .com is a part of mayor brands, especially on the Internet and in advertising (like the OBIE Award winners quitplan.com that is shown at adland). Top brands pay billions for being at the top. At the same time I think they have help to create a new top brand with al their “.com”
The world biggest brands come with a .com at the end. If somebody likes to make ONE brand of al of the different brands that support .com it would be a super brand in no time (it already is).
Did a search on Google for .com and a list top brands that support .com I got 20,000,000,000 (does numbers is worth taking the bank).
What product/service do you think .com could work with? Is .com a statement for our modern Internet history? Will geeks be the first to tattoo the .com brand?