Consumers now longer know what’s real and what’s fake. So they starts to listen more to fans/consumers and then off course commercials more sounds like fan site movies and are having the same way of telling the story as Michael Moore. Do you think it is for real ore is it faking fans? How fare can a brand go to sell a hamburger? Is it smart ore stupid?

Burger King removes the Whopper from the menu, and hidden cameras record the freak-out. The Home of the Whopper takes on new meaning when the King plays his … Whopperfreakout.com