That’s how the staff at Jungle Jims describes work.* They do “play” so good that the numbers on the bottom-line are around 100 million Euros (that’s good work). Big Wall-Mart is trying to compete but they don’t know how to play.

A supermarket as it is a tourist attraction and stands as testament to Bonaminio’s commitment to “making grocery shopping fun. Junglejims.com

Play this video and learn: We play work.
* Interview by journalist Jim Cordts, Forma Publishing.