The Swedish vitamin beverage company Vitamin Well, has gone from nowhere to be seen everywhere (at least in Sweden). I think it can have a lot to do with the design of the product which gives me a feeling of being totally right. My impression is that this is a product that can have the viking dimension as exporting product.
Internationally, they will need to act like vikings if they should be able to compete with products like Glacéau Vitamin Water that has got millions of fans on Facebook.