In an innovative documentary commercial does BBR Saatchi & Saatchi, Tel Aviv a razor sharp Israeli commercial for M6 (a competitor to Gillette).

The film does a fine job of boosting the brand by transforming a basic consumer good into an almost mystical agent of change.
Article by David Gianatasio, Adweek.com

It’s a cool idea and that perhaps could grow into a village where everyone could grow there beard and then on social media shave it off, one by one.