Often I am asked: “is it hard to write a book?”
My answer is always the same: “It’s like running a marathon, you only have to take the first step and start running.”
Now that I’m updating 70.000 words in my “ONE” book, I realize that I ran an extremely long marathon. Normally a business book is about 20.000 words.

Being a dyslectic author, I did not see the “goal” sign, instead, I believe I read “start”, and ran the marathon 3 times more than needed.

In many ways, I found it funny that I did not see where to stop running. Yet has my ONE book, in its shape, become a historical documentation of consumer power in the start of social media? (The first edition came out 2006).

It will take all summer for me to update the 70.000 words, but this time, I WILL see the “goal” sign, and STOP long before 100.000 words….I hope.

Ps Click here if you like to read a short version of ONE.