Back in 2012, teenager Ben Francis, and a group of his high-school friends, started Gymshark. Today they are a fitness apparel and accessories brand.
They are based in the United Kingdom, swimming globally, supported by millions of highly engaged social media followers, and customers in 131 countries.

Before there is an action, there is an idea.
Gymshark.com

Small or large sharks have incredible potential, if they put their ideas into action.
You can move with the power of million fans, if you find the wave and steam to follow up into the surface to attack.

If Sharkonomics was read in a gym, it would be cool if readers were dressed in Gymshark.