Detectivemarketing.com

New book: Case theory in business and management

Published by on september 26, 2017 at 8:58 f m

Legendary Professor Evert Gummesson is in his new book, reinventing case study research:

Setting out to dispel the argument that case study research lacks the science, theory, and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice.
Amazon.com