Lucy Handley of Marketing Week predicted “sharkonomics” will be one of the hot marketing buzzwords in 2012 to reach the ears of corporate boardrooms.

Sharkonomics: Marketing terms that will reach the boardroom in 2012.
Marketing Week

The reviewer chose a favourite point from the book: Move or die. The Marketing Week magazine is one of the most influential magazines in the world of marketing (and helps a lot of marketing community to move to new seas).