Who do you trust when you want to get rid of your overweight? Perfect genetically skinny people or fat people? I would trust people who have managed to loose weight themselves. Phrases as “I know what I am talking about” will not work unless the people behind the phrases really mean it. For example, think about Japanese food, you believe you will not gain weight and become fat eating it because Japanese people aren’t fat. So why don’t you do the same thing in health food stores? Why don’t you apply the same principle there? Let us say you hire 2000 fat people (hire a good lawyer before putting out that in an ad). The point is this: fat people have tested so many different ways of losing weight that they have stopped believing in all quick fixes. Besides, some of these fast ways of losing weight can be really dangerous too. Here is my solution:

Hire 2000 fat people and take photos of them together with the consumers in the store. Document these pictures and the dates they are taken. Then put up these authentic photos in full size in health food stores. In this way the customer who is talking with the employee will know that he or she can relate to my experiences because she/he has own experiences of loosing weight.

I know that a lot of people think this is too much, but I am also fairly sure that they haven’t been fat themselves. Drug addicts don’t trust people how haven’t been through the same thing as they are going through. That’s why a lot of them working there have a background as drug addicts. Can you imagine a person who has suffered from alcoholism trusting someone who has not? So why should fat people trust skinny people?

If you are buying a book about weight loss choose an author that is big in person, Dr. Phil is one of the few (big on cover author). The rest are too skinny to trust (unless they have been fat before).