Back in 2006 when I was releasing my ONE book I could not believe how fast ONE would spread. It may not be the most sold book in history but ONE as a concept is today an big part of our society, business and life.
ONE is changing business, products and even whole companies. Consumers are doing revolution like we have not seen since the French revolution. In many ways companies are not needed anymore if they not tap into consumer power (leading banks told me that open source bank system will probably replace them in 3-4 years!):

ONE is driving the evolution like nothing else and its power by consumers.

Koenigsegg was the first extreme car manufacturer to take steps toward green technology with the release of the biofuel CCXR in 2007. The One:1, a sibling of the highly competitive Agera R, follows in the footsteps of the CCXR as it also runs on E85 biofuel, race fuel or normal gasoline.
Koenigsegg

This Swedish masterpiece of car on the picture, is also an great symbol of how fast ONE is driving change in to our society, business and life.