Blondinbella.se: A blog becoming an theater play
Isabella Löwengrip is a talented Swedish teenager. She bloggs about being a young girl and everything in her life. Her blog Blondinbella.se have more readers than many newspapers in Sweden. The blog has now become a brand and she has become a millionaire on blogging (that is well done). This sunday I held a lecture for the Swedish culture elite where I suggested that they create a whole theater act about Blondinbella.se. Why? Did some ask afterwords and I replayed: Because Isabelle is an interesting phenomena, how could it happen and how could she become so enormous big as an blogger? What does it say about your time? And what will history say about it when we look back in the future?