It is great to see that Saab is starting to do a lot great things (I hope it is not to late):

Saab will launch a U.S. ad agency review after it completes the global agency search currently under way at the Saab AB corporate level.
Adweek.com

Famous blogger Jack Yan did Twittering:

@EngesethsBlog had the same idea: it’s in one of his books.
Jack Yan