Did have an interesting meeting yesterday with businesswomen from Italy. My impression of the situation in Italy (and the rest of the world) is that female consumers need more acknowledgements. Men rules most of today’s leadership in business, but at the same time is the Kingdome of the consumer world ruled by the queen. Al this together creates a demand for more products made exclusively for woman in my opinion. Lets say that there would be a new coffee brand for woman only. That would make people talk about it and men would try it to see what’s special about it. There could be a lot more of this kind of products and brands on the market. But only if the cap is bet twin the queen of the consumer kingdom and the leadership was more mixed.