The Swedish author Harald Moe is releasing his book Party Marketing on the 29th of may. The idea is simply to make life much more fun for marketers by turning work into a party:

Everyone has been to a party. Creating a sucessful party and marketing successfully a business is the same thing, and is based on the same principles. Party Marketing makes it much easier to Focus, Coordinate and Reinforce all components of the companys communications.
Party Marketing by Harald Moe