After Jack Yan’s speech at Unplugged Speeches™, Swedish brands are re-launching their national inheritance. You might say Jack has renewed the concept of: Made in Sweden.

Every day millions of people across the globe use Swedish products, work with Swedish companies or shop at Swedish global chains. Still, people are often not aware that these brands are Swedish.
Swedishwire.com

This is a way for companies to tell the world that they are Swedish. But it’s also in our interest to make clear that these strong brands are Swedish.
Olle Wästberg, Director-General of the Swedish Institute