Yesterday, 160 open-minded people attended the world première of Unplugged Speeches™ in Stockholm, Sweden. The speaker was branding guru Jack Yan from New Zealand. Not only did he give us trends and knowledge points in business and branding, he pointed out what social media is and isn’t, or, as he said:

Facebook and Twitter are taking the social out of social media.
Jack Yan

Download Jack Yan’s speech notes here.

In a improvised style, a very knowledgeable and high-calibre audience interacted on stage, in their seats, and online with great comments on Twitter and email (thank you). The format during the morning was well balanced between formal presentation and experimentation. The debate was really good.

Jack sang Monica Zetterlund’s hit “Sakta vi gå genom stan” in Swedish with opera star Charlotte Ramberg.