Evil PR for Resident Evil 5
Yesterday was Friday the 13th a day full of superstition and evil histories. In other words a good day for marketing evil products. The PR event for Resident Evil 5, yesterday in London did include some body-parts that is lost… Ethical it is an question if this is good ore evil marketing.
A marketing stunt involving a “treasure hunt” for convincing-looking human remains across central London has gone awry, according to organisers, with a number of bloodied body parts (and chicken livers) going missing. Brandrepublic.com
I did find my part of the story at Resume.se (in Swedish).