Did read the new book Made to stick, by US authors Chip Heath and Dan Heath. Published by Random House and will be out January 2007.

The book “Made to Stick” has the potential to become a bestseller, because it stick’s into your mind.

It nice to see how the value of a good story is growing. I feel stongly that we al are living in a global tribe and this book are making us more Indians than traditional business people. For my it means getting better telling my story when I hold lectures (it will help you to). There are many good cases in the book that helps the reader to grow as storytellers and also make the word of mouth grow around this book.
What is the best story that you got stick into your mind? What other books do you think stick’s?