In the post “Extreme Customer Evangelism” gives a good example of how fans are producing new episodes of Star Trek. Instead of Made in China ore Made in company it is now Made in fans…

Why don’t the film industry always make movies together with there fans. If the original actors also was in this “fan movies” would it then been the original film? The fans can give the film industry passion and free marketing if they work as ONE.

How can companies work in the same way with consumers? Can the next product can be as the next episode, made in fans!