When 600 car dealers from Audi, VW, Skoda, Seat and Porsche stand up, whistle and clap their hands like at a rock concert, then life as a lecturer feels pretty good.
Sometimes chance is really helpful. Out of 600 car dealers, our Stefan happened to talk with two before his ONE presentation. They knew that he would talk about commitment, fans and customer focus and wondered if he wanted to see their tattoos of the company logo? With their agreement, they were photographed and included in the presentation. When the audience saw the tattoos they started to applaud like on a football match and call them up on the stage. The audience probably thought that the tattoos had been created in Photoshop (who has himself tattooed…?). The audience refused to stop applauding and once they had come up on stage and showed their tattoos all 600 stood up and the applause changed into whistling and shouting. At that point chance had changed the presentation into a rock concert!

Under the tattooed surface
Many companies have employees that are fans without knowing it. The value of internal fans is enormous. On the surface the tattoo is visible, but it is the passion below surface that makes the difference.

Tesla accelerates change
The small but innovative car brand Tesla turns the automobile industry upside down. Today Tesla does not manufacture that many cars, but that could change if they should cooperate with others like for instance Tatta. Other challengers that challenge the automobile industry at a rapid pace are Apple, Google and Branson. The challengers will inspire the big brands to accelerate change.

Move or Drive
Our new Sharkonomics consultancy service is called Move or Die and might for the automobile industry be called Move or Drive. To stand still in a time of changes is just as agreeable as being tattooed with the wrong logo in the wrong place.

Move: Move the organization quicker than challengers like Tesla.
Die: Stop doing the wrong things and go for that which makes more people become fans.

Does your company have internal fans?
When are you going to create a corporate culture that creates internal fans?