Today’s loyalty is based on removing all the customer’s option.

In an innovative documentary commercial does BBR Saatchi & Saatchi, Tel Aviv a razor sharp Israeli commercial for M6 (a competitor to Gillette).

The film does a fine job of boosting the brand by transforming a basic consumer good into an almost mystical agent of change.
Article by David Gianatasio, Adweek.com

It’s a cool idea and that perhaps could grow into a village where everyone could grow there beard and then on social media shave it off, one by one.

Don’t be a brand be an movement.

I am happy to be amongst the great speakers at Lindau and believe that they have the right experience to bring Sharkonomics to new clients and larger audiences.

After the shark attack on surfer Mick Fanning’s spread fear of sharks when the video got viral. Richard Branson is turning media attention to save sharks in this excellent bloggpost:

Don’t turn shark encounter into an excuse to kill more sharks
Richard Branson, Virgin.com

Al credit to Mick Fanning and Richard Branson. Thanks to Ade at Woman in Marketing for sending this great story.

Information is a machine for grinding the price of things lower and slashing the work time needed to support life on the planet.
Quote from article: The end of capitalism has begun by Paul Mason in The Guardian.

Thanks to Johan Forsberg.

I am happy to be amongst the great speakers at A-Speakers and believe that they have the right experience to bring me and Sharkonomics to new clients and larger international audiences.

Businesses will have to innovate by customizing their approaches to this multi-speed planet.

Quote from Harvard Biz Review, Where the digital economy is moving the fastest by Bhaskar Chakravorti, Christopher Tunnard, Ravi Shankar Chaturvedi.

Thanks to Ade.

I am one of the great speakers at Marknadschefsdagen, it is one of the leading seminars in Scandinavia. They got a hungry audience (Sharkonomics love that kind of audience).