It seems that the Swedes are hungry for shark knowledge since so many people signed up for the Swedish book launch of Sharkonomics. I think it  will soon be fully booked (register asp). Those who like the book on Facebook.com/Sharkonomics will be VIPs.  On stage we have a strong panel at the launch with some of the best thinkers in Sweden:

Carl Wåreus, CEO, DDB. Merci Olsson, Marketing and Communications Director, Nobelprize.org. Nilgun Carlson, Senior Corporate Communications Manager, Oriflame Cosmetics. Gisle Dueland, marketing director, Turkish Airlines. Martin Deinoff, Vice President, Creuna.
Opening Keynote speaker: Jan Fager, CEO, The Swedish Marketing Federation.

Invitation in Swedish and in English (Google translation).

Organized by The Swedish Marketing Federation.

Sponsors: Reffekt & Smurfit Kappa.

“A must read book” is perhaps what most authors strive to achieve in a book review and to get it from a bestselling author like Karen Post fells great! Karen Post is sharp and she is a force, check out her blog, books etc. Thanks to my dear friend Micke at Reffekt for the connecting me with Karen. As Karen said:

I love how the planet is so small and one local connection opens up a world of new resources. After a few online chats, Stepfan sent me his latest book, which was an exhilarating read to say the least.

Stefan not only uses the ‘shark’ metaphor but has actually swam in shark waters to absorb the drama of life and death. He describes the attack strategems of a shark, but respects the intended victims enough to show how they can defend themselves. A stimulating read!!
Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University.

Praise for the Sharkonomics book.

It is amazing to see that there are so many people who do NOT like to read printed books anymore (which is good for nature). I reieve many emails from people asking for an ebook version of my latest book Sharkonomics. It is great to see that it is now released in Kindle and iPad edition.

Globally the book is sold as an ebook at of these bookshops:

• USA & Global Amazon.com
• Canada Amazon.ca
• Japan Amazon.co.jp
• France Amazon.fr
• Germany Amazon.de
• UK Amazon.co.uk
• Sweden Adlibris & Bokus.

I think it is great that ebook’s finally are a hit (thanks to Steve Jobs). It is also interesting to see how printed books are transforming into furnitures in our homes, check it out at the Bookshelf blog.

It is a sheer battleground out there; lots of ‘strategies’, ‘tactics’, ‘attack plans’… Sharkonomics is not about survival of the fittest, but of the ‘misfit’ who has a streetwise cunning, coupled with imagination and creativity.
Nilgun Carlson, Senior Corporate Communications Manager, Oriflame Cosmetics

Yesterday I got interviewed about my Sharkonomics book in CIO Sweden by Lina Rosengren. Excellent questions – read this sharp article in Swedish ore in English/Google/translation.

Sharkonomics: Press release in Swedish (word)

I love the sea and blogging. Tom Woodnutt at Feelingmutual.com shares his recent presentation about social media research. I strongly recommend jumping into: ‘Fishing for Insight in a Sea of Social Media’.

PRESS RELEASE: Sharkonomics (word / PDF). English (EMEA), French, German, English (US) Swedish (word).

Sharks are not only nature’s most revered killing machines, they are highly strategic and efficient predators. Studying their behaviour and instincts can provide lessons for companies of any size who want to attack the competition.

Stefan Engeseth, author of the new book Sharkonomics, argues that taking market share from market leaders is about being aware, creating presence and punching above your weight. By applying the behavioural traits of the shark, Engeseth has created a number of highly practical business strategies which include striking unpredictably, developing a sensory system, hunting in packs and how to locate blind spots. The more competitive your marketplace, the more effective Sharkonomics can be. After all sharks have been evolving for over 420 million years and are still very much the leaders in their space.

Why Sharkonomics?
Quite simply, nature is smarter than the likes of Stanford, Harvard, MIT, McKinsey, Boston Consulting Group, Bain, IBM, Apple and all of the other Fortune 500 companies. In nature, sharks have to move to survive. But in business most market leaders remain static, because they are stuck in history – and eventually they become shark food. Sharks don’t perform by producing endless Power Points; they bite into market share. Sharkonomics will reveal how the logos of market leaders will have more chunks taken out of them than a seal after a shark picnic.

It’s not just about attack
Sharkonomics also includes tactics for companies to defend themselves against attack. It is important to state that Sharkonomics is inspired by nature, but Engeseth’s intention is not to spread fear in any form—except perhaps in boardrooms! Stefan Engeseth, the author of Sharkonomics, dived with sharks in South Africa as part of his research for the book!

Take a bite of this new book at www.sharkonomics.com
For more information, videos and book samples go to www.sharkonomics.com.

About the author
Stefan Engeseth is one of Europe’s most creative business thinkers and a top-ranked speaker. This is his fourth book. He is also a consultant and CEO of Detective Marketing™.

If you’d like to talk to or interview the author, please send Stefan an Email or call +46704443354.

Sharkonomics: How to Attack Market Leaders is published in April 2012 by Marshall Cavendish priced UK£10.99. It is sold in all good bookshops globally as well as via Amazon.co.uk and Amazon.com.

Endorsements for the book: Prof. Philip Kotler, Brian Solis and Merci Olsson, Marketing and Communications Director, Nobelprize.org read more at www.sharkonomics.com.

• Contact information.
• Press room (book cover, shark pictures, author portrait and graphics).
• About the author.
• www.sharkonomics.com.
• PRESS RELEASE: Sharkonomics: word / PDF. English (EMEA), French, German, English (US) (28/3-2012).