Samsung Pay is describe as a truly game-changing solution.

Samsung stands for functional solutions and Apple stands for emotional solutions. To win that battle one side have to move over to the other side.

Samsung Electronics Co. Ltd. announced the latest in mobile payment services, Samsung Pay, which allows consumers to transition to secure mobile payments at nearly all merchant locations.
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Here is an idea for Apple Pay to tap into both the functional and emotional sides of payment Apple Coin.

Thanks to William Shepherd, @BrandOneCulture.