To sell or not to sell alcohol is the advertising industry’s moral question. A company producing liquid for women has been trying to address this issue of moral and show the world that they are taking their responsibility. Their solution or contribution to making people buying less of their alcohol is to make ads with the aim of not tempt women to buy their alcohol by not using to attractive male models in their ads and therefore also not tempting women to much in their ads. In fact their preferences for the models were: We would advise that the man in the picture should be unattractive – i.e. overweight, middle-aged, balding etc.
It would be great to see ads for men using less attractive woman…