Watch Malcolm Gladwell speech at Ted.com where he is pointing out the value of tapping into the mind of the consumers and understanding the point of tribes. In my opinion he is saying: Quality is not about the sender is about the receiver, in other words quality is individual.

“By embracing the diversity of human beings, we will find a shore way to true happiness.”
Malcolm Gladwell

Thanks to Mattias Åkerberg at pleasecopyme.blogg for sending me this link.