Swedish melancholy as fashion by Stutterheim
Stutterheim is designing Swedish melancholy into raincoats that Ingmar Bergman would like to wear.
The classic Swedish raincoat for men and women who strive to win the battle against inner and outer demons…. For anyone who doesn’t want to look like a lost golfer in town.
It does not need to rain for people to fall in love in their way they package their message, clothes and website.
Update 22 november.
This blogpost has spread to New Zealand: Jack Yan (blogg) and globally to Lucire (fashion magazine). In other words raincost does not need rain to sell.