Detectivemarketing.com

SVT on Joost and YouTube

Published by on november 7, 2007 at 8:49 f m

Swedish public service television (SVT) is now open their material for Joost.com and their one channel on youtube.com. They do this before the commercial channels in Sweden. The reason for this big step is to reach young people. But at the same time I guess television is like the rest of the business world and follow the leaders, CNN/YouTube is that leader.