We al got 30 years of Disco thanks to Studio 54.

“Studio 54 was a legendary New York City disco located at 254 West 54th Street in Manhattan. It opened on April 26, 1977 and closed in March 1986.” Wikipedia

Yesterday did I talk with former Swedish Marketing Director, Reebok: Anna Reynolds. She did explain how they made success with Reebok: “First you have to create the behavior then you can sell the products.”
In other words a lot of today’s dance floors have to tank Studio 54, and even the ones that dance around with their iPod. I will go to a birthday party this evening to dance like I should have done 30 years ago.