Putting the customer in the driver’s seat
When Caesar’s army landed on the British Isles, he knew he had to motivate his troops more than usual. He ordered all the boats burned before the soldiers’ eyes. By the light of the burning boats he explained that there was no turning back, no retreat. They had to win or die.
Today we don’t need a Caesar to tell us that there’s no turning back.
If corporate leaders don’t start including customers in their
corporations, they will be the ones that will go down in flames.
Make love not war, they say, but most companies still approach the marketplace as a battlefield when they should spend more time wooing their consumers instead. When the corporate world is so busy waging war, it is so much easier to get closer to your customers and exceed their expectations.