Editor Danny Rogers of the PR industry’s bible PRWeek did read my book “The Fall of PR & the Rise of Advertising.” Do understand that the book is controversy for their readers but his point is excellent: “Lessons can be gained from integration.”
As PR professionals work more closely with ad and media executives, they may well learn some of their more advanced planning and measurement techniques. If they fail to do so, the likes of Engeseth may even be vindicated.
Editor Danny Rogers, PRWeek
I admire open minded people as Danny Rogers in the PR industry that see opportunities in my book.