J.K. Rowling make.believe in Sony

Published by on juli 15, 2011 at 10:25 f m

J.K. Rowling is a genius in telling and spreading stories that make us believe in fairy-tells. over 1 million subscribers even before it open. By being one with the fans will J.K. Rowling create a story out of 18.000 un published words that ‘make.believe’ in never ending story of Harry Potter. J.K. Rowling is by here self smarter than most of the traditional business world, she know how to put sparks on an product – step by step and make it believable. Therefor I believe that here choice of association with Sony, for here website can be magic for their future if they transform their slogan: “make.believe“ in to something magical.

Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books.

In this video I think J.K. Rowling has the same sort of magic ‘smart kid look’ that Steve Jobs has, if they would team up it would not be magic for Sony.

Through Pottermore, Sony will be able to reach both current and future generations of Harry Potter fans, and introduce them to products and services beyond their imagination.