New world record in greenwash?

Published by on februari 6, 2010 at 5:00 f m

This commercial video is the worst example of greenwashing I ever seen. It could be a new world record in greenwash?

One of the world’s biggest banks is to be referred to advertising watchdogs over a campaign fronted by Sir Sean Connery that highlights its green credentials. Friends of the Earth, the campaigning group, called the marketing push from Crédit Agricole “the worst example of greenwash we’ve ever seen”. (and Resumé)

It would be interesting if green organizations could use greenwash to turn bad companies green for real. Sort of washing the fake out of greenwash. If they as today only are protecting them selfs they risk to lose fans and only manage to reach hard core fans.