Marlboro Deception: Smart anti-Advertising
How do you marketing Marlboro in a time when it’s not legal? You don’t. You call it something else. A Swedish advertising dream team lead by Fredrik Forsling shows elegant how this can work the opposite purpose for anti-smoke organization A Non Smoking Generation. They did a perfume that stinks really bad, promoted in a bottle looking as a new perfume called Marlboro Deception. Watch their movie here at Discover-deception.com
Update 4 June: This campaign is called: Deception by Marlboro.