Is transparency a protection for consumers?
A transparent market will never, in the long run, be able to accept corporations behaving like sharks. Before, neither consumer nor company has been able to seen the effect of consumer power. Modern research has shown that one of the most important factors in influencing a company is through informed purchasing decisions. Although the effect of the single wallet is negligible, the transparency of today’s market has helped consumers see each other and protect them self from shark attacks.
ONE shows how both corporations and their customers can swim together without attacking each other.