I attended the Tendensdagen which is one of the leading marketing seminars in Scandinavia.
This year the topic was innovation and the speakers were giving us power to become more innovative in marketing and business. Keywords that most of the speakers where using: Keep it simple. Consumers. Employers. Management. Mobile.
The day was full of good speakers, but most of al I appreciated the mingle at Tendensdagen which I think is one of the most important formes of tribe meetings in the marketing community of Scandinavia.
I will later write about the content from the best speeches.