I Love NY vs. YOU love NY
Milton Glaser designed the classic logo ”I Love New York” in 1977. The love for New York has not change over the year and still is the T-shirts popular with the logo on. But the channels for doing advertising for NY has change from the one how wear the T-shirt to the viewer of the T-shirt. We live in a YOU culture where power of communication is not only one person wearing the massage but the millions that spread it around. That’s why I suggest that the T-shirt should be updated to “YOU love NY” (Milton did not have Internet around to design his classic, but you are). The T-shirt could be design: “Y Love NY” – Internet viewer now what it means (start spreading the love of NY online).