How to bet on future business

Published by on augusti 19, 2007 at 8:32 e m

Companies that make music instruments are listening to their consumers as exactly musicians listen to their instruments. Tune in to The Zildjian Company in a good Harvard Business article by Gardiner Morse. Fender is also letting there consumers play with there A&D.
Is this ONE case the fruit of the passion they share?
Thanks to Erik Kayser for sending this case.